Contest - The Best Indian Business School Blog
Apart from the usual - semantic markup, number of links, site pagerank, etc. that are necessary, freshness of content also is very important. Freshness, in turn, depends on how frequently you update your site. Sumit had some concerns about his site not being indexed. Actually Google indexes your site completely once a month only. Rest of the time, it only indexes the linked pages. During the course of the contest, there were some discrepancies also. This page managed to stay in the top results without any content and without any updation! Google has its strange ways. The constant reshuffling that happened can be attributed to the fact that all the top results were more or less of similar importance for the keyword. So slight changes on any of the pages pushed it up or down. Also inspite of having a higher pagerank (6) than any of the participants, I am nowhere in the top. This goes all the way to show how pagerank is not the only factor in Google's ranking criteria.
As for me, let me take solace in the fact that I am among the top in Google's search results for some common keywords. So much for ego-surfing. :)
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